CS Update: Société Launch - Additional Regions

Very excited to share with you that we have now expanded Société to be available in all regions across the site. 

Huge thanks to @Gus Stone-Heesh and the team!

Newly Available Regions

• 🇺🇸 US
• 🇭🇰 Hong Kong
• 🇮🇪 Ireland
• 🇮🇱 Israel
• 🇩🇪 Germany
• 🇫🇷 France
• 🇯🇵 Japan
• 🇪🇸 Spain
• 🇶🇦 Qatar
• 🇹🇼 Taiwan
• 🇿🇦 South Africa
• 🇲🇴 Macau
• 🇳🇱 Netherlands
• 🇸🇦 Saudi Arabia
• 🇮🇳 India
• 🇨🇳 China

These regions will have the same tier benefits that New Zealand has.

• No lounge passes
• No home -> airport transfers (in destination transfers will be available).

📣 Important details:

• Members can hold only one Société account in one region.
• Tier benefits, earn/burn points, and Société perks apply only within their registered region.
• If booking outside their region, members will still be able to book but won’t earn/burn points or access benefits (clear prompts will appear on-site).
• CS can update a member’s Société region via the Admin Portal if needed.

💎 Points earn/burn values:

• Points earned are standardised across regions by converting local prices to AUD first.
• This ensures consistent earn/burn rates and prevents regional discrepancies.

🔑 Key updates:

• We’ll be contacting pre-qualified Silver and Gold members to ask if they’d like to switch regions (same process used for the Singapore and NZ launch).
• These Regions will launch without lounge pass benefits.
• No home → airport transfers for regions outside AU, but in-destination transfers will be available (same setup as Singapore).

🌍 Regional benefit overview:

• AU: All benefits available
• SG: No home → airport transfers
• NZ and rest: No home → airport transfers, no lounge pass benefit

This expansion launch marks another exciting step in expanding Société globally - thank you for helping us bring this to life!

Any questions, reach out to me, your TL, or Agent Support. 

If you have any question please reach out to your TL.

📧 This was also communicated via email on 6th November 2025, titled "Société Launch - Additional Regions" sent by Riley L (Customer Experience Operations Leader).